Own Your Sh*t

Own your sh*t.

It’s more than a mantra for life—it’s a must when it comes to your digital presence.

Think about your daily routine: most of us wake up, check our phones, scroll endlessly through social media, maybe toss a few things in our Amazon cart, and dive into the day. The kicker? We probably repeat this process multiple times throughout our day.

Our digital lives are dominated by third-party platforms—Facebook, Instagram, TikTok, Snapchat, and the list goes on. We scroll without thinking, letting the “Algorithm Gods” choose what we see (spoiler alert: there’s a reason you see what you see “randomly”… more on that in another blog). But let’s flip the script—let’s imagine we’re not just consumers here. Let’s ask ourselves: Who Owns Your S#!+?

Hostess with the Most-est

If you got that “housewives” reference, you’re my type of people. But back to the serious stuff—the answer to the question should always be… YOU.

I’ve been preaching to our clients for years about the importance of owning their entities—every social media handle, including Pinterest, and most importantly, YOUR WEBSITE.

Let me set the stage for you: “The TikTok Ban of 2025” hit social media like a freight train. Brands scrambled to save their content, realizing they’d invested so much time and energy into a platform they didn’t control. They woke up to the hard truth: when you build your business on someone else’s platform, you’re at their mercy.

Here’s the deal—YOUR WEBSITE is the one thing you can fully control. It’s the foundation of your business, your digital home base. Imagine if TikTok (or Facebook or Instagram) suddenly pulled the plug. Where would that leave you?

Your website should be the ultimate place to house your content. Don’t rely on third-party platforms to store and protect everything you’ve worked hard to create. Social media is great for visibility, but it’s not enough to own your presence—you need a platform you control, one that’s yours, and yours alone.

Your Domain, Your Rules

Now, let’s talk about a biggie—your domain name. If you’re running a business, your domain name is your digital real estate, and just like with a physical address, you want to own it.

Think about it: your domain name is often the first thing people see when they look you up online. It’s your business card, billboard, and storefront—all rolled into one. But here’s the kicker: if you don’t own your domain, someone else does. Yep, that means someone else has control over your online identity.

Let’s say you’ve got a catchy, memorable domain name that ties into your brand. You’ve done the hard work—your audience recognizes you by that name. Now, imagine if someone else bought it out from under you. That’s right. Someone else could take your spot and steal your thunder. It happens. And trust me, it’s a nightmare.

By owning your domain name, you ensure that no one can snatch it away. It’s a small but powerful investment in your business’s future. It’s the foundation of your digital identity, and it ensures that you’re the one in control of how your audience finds you. Don’t rely on platforms that can disappear. Secure your domain, and make sure your business has a permanent, unshakable online presence.

The Power of Ownership

Think about it: your website isn’t just a place to showcase your products or services. It’s where you create lasting value. Your blog posts, your images, your content—it’s all sitting there, fully in your control, ready to be shared or expanded upon.

By owning your website, you’re ensuring that no matter what happens with the latest algorithm change or platform shutdown, your content stays put. It’s your digital space to own, share, and build on without anyone pulling the plug on you. And here’s the best part: it gives you the freedom to control your narrative.

Own Your Space, Protect Your Content

It’s time to stop letting other platforms dictate your success. Take ownership of your content and invest in your website as the cornerstone of your digital strategy. Sure, social media will always be an important tool, but your website is where the real magic happens. When you own your space, you’re not at the mercy of someone else’s rules.

So, let’s recap: Own your sh1t. Build your digital presence with ownership in mind—control your content, own your website, and never rely solely on third-party platforms. It’s not just about surviving in the digital world, it’s about thriving.

Now, I want to hear from you: How are you owning your digital footprint?

If your answer is, “I don’t own my digital footprint,” then great news—you’ve just found your digital guardian angel. Consider me your go-to for taking control of your online presence. Let’s make sure you’re the one calling the shots, not the algorithms. Ready to FULLY own your digital space? Let’s make it happen.