Own Your Sh*t

Own your sh*t.

It’s more than a mantra for life—it’s non-negotiable when it comes to your digital presence.

Think about your daily routine: most of us wake up, check our phones, scroll through social media, maybe toss a few things in our Amazon cart, and dive into the day. The kicker? We repeat this cycle multiple times a day, often without realizing how often we bounce between different apps and platforms.

That’s the power of digital habits—and it’s exactly why your brand needs to show up consistently and strategically online. Because if you’re not part of someone’s scroll, you’re not part of their day. And in this attention economy, visibility is everything.

Our digital lives are ruled by third-party platforms—Facebook, Instagram, TikTok, Snapchat… the list goes on. We scroll without thinking, letting the “Algorithm Gods” decide what content we see. (Spoiler alert: there’s nothing random about it—but that’s a blog for another day.)

So let’s flip the script. Let’s stop thinking like consumers and start thinking like owners.

Lets ask ourselves: Who owns your sh*t?

Hostess with the Most-est

If you caught that Real Housewives reference, you’re definitely my kind of people. But let’s bring it back to business—because when it comes to your brand, the answer to who should be the host of your content should always be… YOU.

I’ve been telling our clients this for years: own everything—your brand handles (yes, even Pinterest), your assets, and above all else, your website.

Here’s why: rember this headline—“The TikTok Ban of 2025”? It hit like a freight train. Overnight, brands were scrambling to salvage content, leads, and community—all built on a platform they didn’t own. The hard truth? When you build your business on someone else’s land, you play by their rules. And when they pull the plug, you lose the lights.

So be the hostess with the most-est—own your digital home, control your content, and make sure your brand doesn’t rely on borrowed space.

Here’s the deal—YOUR WEBSITE is the one thing you can fully control. It’s the foundation of your business, your digital home base. Imagine if TikTok (or Facebook or Instagram) suddenly pulled the plug. Where would that leave you?

Your website should be the ultimate place to house your content. Don’t rely on third-party platforms to store and protect everything you’ve worked hard to create. Social media is great for visibility, but it’s not enough to own your presence—you need a platform you control, one that’s yours, and yours alone.

Your Domain, Your Rules

Now, let’s talk about a biggie—your domain name. If you’re running a business, your domain name is your digital real estate, and just like with a physical address, you want to own it.

Think about it: your domain name is often the first thing people see when they look you up online. It’s your business card, billboard, and storefront—all rolled into one. But here’s the kicker: if you don’t own your domain, someone else does. Yep, that means someone else has control over your online identity.

Let’s say you’ve got a catchy, memorable domain name that ties into your brand. You’ve done the hard work—your audience recognizes you by that name. Now, imagine if someone else bought it out from under you. That’s right. Someone else could take your spot and steal your thunder. It happens. And trust me, it’s a nightmare.

By owning your domain name, you ensure that no one can snatch it away. It’s a small but powerful investment in your business’s future. It’s the foundation of your digital identity, and it ensures that you’re the one in control of how your audience finds you. Don’t rely on platforms that can disappear. Secure your domain, and make sure your business has a permanent, unshakable online presence.

The Power of Ownership

Think about it: your website isn’t just a place to showcase your products or services. It’s where you create lasting value. Your blog posts, your images, your content—it’s all sitting there, fully in your control, ready to be shared or expanded upon.

By owning your website, you’re ensuring that no matter what happens with the latest algorithm change or platform shutdown, your content stays put. It’s your digital space to own, share, and build on without anyone pulling the plug on you. And here’s the best part: it gives you the freedom to control your narrative.

Own Your Space, Protect Your Content

It’s time to stop letting other platforms dictate your success. Take ownership of your content and invest in your website as the cornerstone of your digital strategy. Sure, social media will always be an important tool, but your website is where the real magic happens. When you own your space, you’re not at the mercy of someone else’s rules.

So, let’s recap: Own your sh*t. Build your digital presence with ownership in mind—control your content, own your website, and never rely solely on third-party platforms. It’s not just about surviving in the digital world, it’s about thriving.

Now, I want to hear from you: How are you owning your digital footprint?

If your answer is, “I don’t own my digital footprint,” then great news—you’ve just found your digital guardian angel. Consider me your go-to for taking control of your online presence. Let’s make sure you’re the one calling the shots, not the algorithms. Ready to FULLY own your digital space? Let’s make it happen.