- Website Design & Development
Roofers Local 188 reached out to us with the goal of establishing a website that would serve as a powerful tool for attracting new members while providing existing members with easy access to important updates and resources. As they didn’t have a previous website, we built one from scratch to ensure it aligned with their mission of offering comprehensive training, fostering professional growth, and building community. Our focus was on creating a digital platform that would effectively highlight the benefits of union membership, provide up-to-date training schedules, and simplify the application process for new apprentices. The new site not only tells Roofers Local 188’s story but also fosters trust and encourages visitors to take the next step in their careers with a simple, intuitive interface.
We were tasked with designing and launching Roofers Local 188’s first-ever website—an end-to-end build that covered branding discovery, information architecture, UI/UX design, copywriting, on-page SEO, and full WordPress development. Key deliverables included a modern homepage that spotlights union benefits, dedicated pages for Apprentices, Journeymen, and Members, a secure online application and log-sheet forms. To future-proof the site, we also implemented analytics dashboards, schema markup, and a training hand-off so in-house staff can update content without writing code.
With no prior digital presence, Roofers Local 188 needed a website that could do double duty: attract fresh talent in a competitive trades market while serving as the single source of truth for nearly 200 existing members spread across multiple counties. We had to organize a large volume of wage tables, benefit details, pension documents, and training schedules into an intuitive structure—keeping it mobile-friendly for field workers and optimized for search so prospective roofers could find the union quickly.
We began by mapping user journeys for three core audiences—prospective members, current apprentices, and seasoned journeymen—then organized a clean navigation that surfaces the most-requested resources in one click. Leveraging keyword research for “roofing apprenticeships WV,” “union roofer wages,” and related phrases, we crafted SEO-rich copy that balances compliance language with approachable, community-centric messaging. On the backend, we built a lightweight, secure WordPress theme with custom post types for meetings, wage updates, and benefit PDFs, ensuring staff can post new content in minutes. Finally, we layered in clear calls-to-action: Apply Now, Submit Log Sheet, and Contact, so visitors always have a next step, turning the site into a dynamic recruitment and communication engine.
With the design approved, we carefully translated it into a streamlined site that reflects Roofers Local 188’s familiar red, white, blue and yellow colors and straightforward typography. Each page was built to load quickly on any device—from office desktops to phones used out in the field—and to remain easy to navigate even on a slow data connection. Secure online forms now gather applications and log sheets, route them directly to the office, and reduce manual paperwork. We added clear, search-friendly headings and organized metadata to help prospective members find the union more easily online. Finally, a simple video walkthrough and written guide give Union staff everything they need to update wage tables, upload new PDFs, and keep information current without relying on outside help.
The new website serves as a unified hub for Roofers Local 188, making it easier for prospective members to explore apprenticeship opportunities while giving current members quick access to wage tables, benefit information, and log-sheet submissions. Clear navigation, mobile-friendly layouts, and optimized copy improve search visibility and ensure visitors can find the union’s services without hassle. By streamlining online applications and document updates, the site reduces administrative workload, fosters trust, and reinforces Roofers Local 188’s commitment to supporting every roofer in its community.
