Email Marketing Isn’t Broken – Our Approach Is
What do spam folders, unsubscribe links, and unread inboxes have in common? They’re the reason email marketing gets a bad reputation - even though it still works when done right.
In this episode of Meeting of the (Strong) Minds, Eric, Jenny, and Luke break down the current state of email marketing. From inbox fatigue and bad segmentation to why people still want emails from brands they trust, the team digs into what’s broken, what still works, and how businesses can use email without becoming part of the problem.
Listen to the Episode
Prefer to jump right in? Hit play below or follow us on your favorite platform:
Highlights from the Conversation
Why Everyone Thinks Email Marketing Is Dead
The team opens by addressing the obvious - most inboxes are a mess. Promotional overload, irrelevant messages, and aggressive sales emails have trained people to ignore or delete without reading. That doesn’t mean email is broken. It means bad email marketing is everywhere.
Respecting the Inbox
Email works best when brands remember there’s a real person on the other side of the screen. Jenny shares how tone, timing, and frequency matter just as much as content. When emails feel helpful instead of desperate, people actually want to open them.
Segmentation Beats Volume
Luke breaks down why sending fewer, more relevant emails outperforms blasting everyone on your list. Segmentation isn’t about being fancy - it’s about understanding what your audience actually cares about and only sending what applies to them.
Why Permission Still Matters
Eric explains how trust is built long before the first email is sent. If someone didn’t clearly opt in or doesn’t remember who you are, your message is already working against you. Email marketing succeeds when it’s based on permission, clarity, and expectations - not tricks.
What Email Still Does Better Than Social Media
Unlike social platforms, email isn’t controlled by an algorithm that can change overnight. When used correctly, email gives businesses a direct, reliable way to communicate with their audience - as long as they don’t abuse it.
What You’ll Learn in This Episode
- Why email marketing feels worse than ever
- What causes inbox fatigue - and how to avoid it
- How segmentation improves engagement without more work
- Why trust matters more than clever subject lines
- When email is the best channel for communication
- How to send fewer emails and get better results
Who Is this Podcast For?
If you’re a business owner who feels unsure about email marketing - or worried about annoying your audience - this episode is for you. It’s also for marketers who want a more thoughtful, human approach to email instead of chasing open rates and gimmicks.
Whether you’re just starting a list or trying to fix one that’s gone cold, this conversation reframes email marketing as a relationship, not a numbers game.
Follow & Subscribe
Want to keep up with the latest episodes? Follow Meeting of the (Strong) Minds wherever you listen or watch:
Have thoughts on email marketing? Love it? Hate it? Tag us on Instagram, Facebook, or LinkedIn and join the conversation.
